Quanta blog posts by Robin Williams in 2019

Is this what's killing your business?

One the biggest killers of projects and business is the HiPPO- Highest Paid Persons Opinion. This is something that our business has witnessed over the last 30 years across many different companies in different industries and sizes. 

The HiPPO was first coined by Avinash Kaushik in his web book Web Analytics: An Hour a Day. It describes the phenomena in meetings when the highest paid person in the room makes decisions made on their own opinion and does not utilise their team and the data at their disposal.